Alibaba Interactive Entertainment Brings Asphalt 9: Legends to China

---

We must know that the life and death of a game and the common interests are closely tied to the operators. The product power of the game itself and the market operation capability of the operator are the two most critical parameters. Alibaba, once a high-profile claim that it didn't touch the game, finally got into the operation of the Asphalt 9: Legends game through Interactive Entertainment.

Paris, August 7th, 2019 – Gameloft, leader in the development and publishing of games, and Alibaba Interactive Entertainment, the mobile distribution platform from Alibaba Digital Media & Entertainment Group, today announced a strategic partnership to bring Asphalt 9: Legends, the latest entry in the world’s most downloaded mobile racing franchise, in China, on August, 8th on App Store and August, 15th on Android stores.

"We are very pleased to support the launch of Asphalt 9: Legends in China, giving Chinese gamers the opportunity to be the most popular racing game in the world," said Simon Shi, General Manager of Alibaba Interactive Entertainment.

"As an innovative brand, this partnership reflects our commitment to providing the best experience for China's hundreds of millions of game console athletes."

The vitality of a mobile game, after all, still has to return to its gameplay itself. Gameloft's execution in the mobile game industry does not have to be said. The reputation of the Asphalt series in the minds of players is mostly reflected in the operation of the game, especially in the development of gameplay of Asphalt 8, and in the 8th generation. The setting of the global service and enrichment events has greatly increased the playability of the game, which is why the wild car series can maintain a high user activity even if the new map is not updated for a long time.

With the keynote, you can understand the contrast. Asphalt 9 has a more obvious improvement in image quality, and thanks to the new game development engine, the pictures in most dynamic scenes have a more smooth sense of the environment, and the environment details have been more enhanced. And these are the sensory enhancements of the visual dimension. As for the operability and game feedback, the more prominent change is that the vehicle has more realistic reduction in torque and collision. The special effects such as drift, barrel rolling and horizontal rotation have more realistic feedback than the previous generation. In a word, this may be the closest to the real game in the mobile game, at least comparable to the level of gamification in the 14-generation end of the best-selling Need for Speed.

---

---